Shanghai Dec.06 ZXZC Probably Chinese consumers are being more and more rich, since 2014, the market size of low-priced small-scale automobile have gone from bad to worse from the volume as well as the proportion, and mostly are joint brand.

However, under this situation, Baojun 310 surpassed most of the joint venture products and all the independent products, squeezing into first five in market since listing three months ago.

Three months sales continuously exceed thousands  Ranking fourth

According to the statistical data provided by ZXZC Automobile, since 2002, the market size of small-scale auto has been rapidly expanding, but since 2014, the momentum began to decrease.

At the same time, the independent brand products gradually be defeated in the fierce competition, it is not easy for the independent brand product to survive.

However, the situation suddenly changed. In September 2016, the new model Baojun 310 officially listed, within the second month, the sales reached 11809 units; By the third month, sales rose further to 15006 units.

We have noticed that the Baojun 310 caught the continuous attention of consumers since listing last, it means that this model is likely  to keep the mass sells. It also aroused our great interests in the reason why it attract consumers’ attention.

Not only depend on the price for the market

Objectively speaking, compared with joint venture brand products ,the price of Baojun is really quite a populist, but it is not much lower than other independent brands.

Achieving such an excellent success, we think there must be other reasons of Baojun 310,and the most important is that Baojun 310 itself has good competitive.

Taking the manual luxury 1.2 L model for example, which owns the highest sales, the price is 49800 Yuan. It has a series of configuration, which Geely King Kong and Changan Yuexiang V3 has not equipped with or need to be selected.

In addition to the level of configuration, another advantage of Baojun 310 is the good fuel consumption performance, which greatly reduces the ownership cost of users.

Obviously, whether in the hardware configuration that consumers will take into account or the actual costs of maintaining a car, Baojun 310 has obvious advantages.

Under the background that the independent brands following turn to the SUV market, Baojun squeezed into the competitive car market from the previous MPV and SUV market by relying on SAIC,GM and its technical reserves decisive. and its first model got a good start, which indicates its unique business vision and solid technical foundation. To be listed not only reveals the good faith of the enterprise, but also indicates that it will set up a powerful lineup with Baojun 730, Baojun 560 and other popular models, meeting the needs of the consumers with a full product line .